Simplify Your Brand Management with SharePoint Brand Center
Managing brand consistency across an organization can be challenging, especially when assets like logos, fonts, and colors are scattered across different departments. The SharePoint Brand Center makes this easier by centralizing your brand assets in one place, ensuring that everyone in your company has access to the right tools to keep branding consistent.
In this blog, we’ll explore how the SharePoint Brand Center works and the benefits it brings to organizations looking to streamline their branding efforts.
What is SharePoint Brand Center?
The SharePoint Brand Center is a new feature within Microsoft 365 that helps organizations manage all their brand assets from one centralized location. With it, you can store logos, colors, fonts, and other branding materials in one place. Employees can then easily access these assets, ensuring that all internal and external communication follows the same brand guidelines.
Key Features:
- Central Asset Library: Store and manage your brand materials in one place.
- Custom Fonts: Use your own fonts in SharePoint and Viva Connections.
- Fast Access: Utilize Public CDN to ensure quick access to assets.
How It Helps Your Organization
1. Consistent Branding
Ensuring that your brand is consistent across all departments is crucial. The SharePoint Brand Center makes it easy by giving everyone access to the correct and up-to-date brand assets, helping prevent mistakes like using outdated logos or fonts.
2. Saves Time and Resources
Instead of employees wasting time searching for logos or templates, they can easily find everything they need in the SharePoint Brand Center. This streamlined approach frees up time for more important tasks.
3. Empowers Employees
With the Brand Center, every employee has the tools to create professional, on-brand content. This reduces the burden on marketing teams and helps maintain a unified brand identity throughout the organization.
4. Cost Savings
By centralizing your brand management, you can avoid using multiple third-party tools and eliminate redundant work. This helps save both time and money.
Getting Started with SharePoint Brand Center
Setting up the SharePoint Brand Center is simple:
- Admin Setup: A global admin activates the Brand Center in Microsoft 365.
- Create or Connect Asset Library: Use an existing library or create a new one.
- Enable Public CDN: Ensure assets are delivered quickly to all users.
Conclusion: Simplify Your Branding Process
The SharePoint Brand Center is a powerful tool that helps organizations manage their branding efforts efficiently. By centralizing brand assets, saving time, and empowering employees to create on-brand content, it can have a positive impact on both productivity and brand consistency.
